OMORPHO, the leader in micro-weighted fitness and performance gear, today announced a partnership with TrackTownUSA, organizers and operators of globally recognized track & field and running events. The agreement makes OMORPHO an Official Partner of The Prefontaine Classic and provides the brand prominent presence in the Fan Festival during the highly anticipated 2024 U.S. Olympic Team Trials - Track & Field , both set to take place at Hayward Field in Eugene, Oregon.
This exciting partnership solidifies OMORPHO's commitment to supporting athletics and running at the highest levels. Additionally, OMORPHO will be featured in stadium during The Prefontaine Classic, further enhancing its visibility within the athletics community.
"We are thrilled to partner with TrackTown USA and The Prefontaine Classic," said Stefan Olander, CEO, OMORPHO. "This collaboration allows us to align with one of the most prestigious organizations in track and field and demonstrate how our innovative, micro-weighted training gear yields performance benefits that provide a competitive edge for elite athletes, such as Annie Kunz and Vashti Cunningham, U.S. Champions and OMORPHO ambassadors who will be vying for a medal during the Summer Games."
As part of the partnership, OMORPHO will host a series of special events leading up to and during The Prefontaine Classic and U.S. Olympic Team Trials - Track & Field to educate consumers about its patented MicroLoad performance gear. These events will provide opportunities for athletes, coaches, media, and fans to experience firsthand the performance benefits of OMORPHO's micro-weighted products. Attendees will have the chance to try on products, such as the award-winning G-Vest, and even participate in races to demonstrate how OMORPHO’s wearable resistance can enhance athletic performance. Additionally, OMORPHO ambassador and Olympic legend Michael Johnson will discuss his personal experience and benefits of training with MicroLoad.
"TrackTown USA is delighted to partner with OMORPHO for our 2024 season at Hayward Field," said TrackTown USA CEO Michael Reilly. ”We both share the mission to support athletes in their pursuit of outstanding performances.”
TrackTown USA is a non-profit organization committed to setting the standard of excellence in the sports of track & field and running by hosting premier events, creating a supportive environment to support elite performances and inspiring the next generation of track & field athletes and fans.
OMORPHO features a complete lineup of micro-weighted performance wear and the most advanced weighted vest on the market. Olympic athletes, including Vashti Cunningham (high jumper) and Annie Kunz (heptathlete) have been training in OMORPHO to provide them with a competitive edge over the competition. The patented MicroLoad design evenly distributes weight across the body providing the right amount of resistance and unparalleled flexibility, producing a fit that feels like a second skin, barely noticeable to an athlete when in motion.
The Prefontaine Classic is one of track & field’s most prestigious events and will take place Saturday, May 25. The U.S. Olympic Team Trials - Track & Field will follow with an eight-day event June 21-30 after which the USA Olympic Track & Field team will be announced.
