Back to Blog
ProductStories

New Campaign Highlights the Benefits of Strength Training for Maintaining Overall Health and Well-Being

September 2024
OMORPHO TeamSmall weights. Big results.
press-release-cover

OMORPHO, the leader in micro-weighted training gear, is thrilled to announce today’s launch of its new Heather Collection, alongside a dynamic Fall digital campaign "Stronger For..." The campaign, which highlights the benefits of strength training, will feature NFL running back Alexander Mattison alongside fitness trainers and everyday athletes, and be distributed across Instagram, Facebook and TikTok

The highly anticipated Fall-inspired Heather Collection features silhouettes in both men's and women's Gravity Sportswear and G-Vest product lines. Heather colors have a storied history in 

sportswear, symbolizing grit, determination, and the timeless spirit of training. The unique blend of fibers in OMORPHO’s Heather Collection deliver a dynamic and textured appearance with a classic appeal that stands the test of time. Beyond aesthetics, the collection is designed with practicality in mind—crafted to mask sweat during even the most intense workouts.

In conjunction with the Heather Collection launch, OMORPHO will kick off its "Stronger For..." campaign, designed to inspire and engage the athletic and fitness communities. This campaign invites OMORPHO users to share their personal stories of strength, resilience, and the reasons they train. Strength is fundamental not only to athletic performance but also for maintaining overall health and well-being, including building muscle mass and bone density.  Helping to kick off the campaign is Las Vegas Raiders running back Alexander Mattison who is included in OMORPHO’s :30 “Stronger For” film that also features runners, trainers and everyday activity seekers getting stronger for gameday, race day, every day and life. 

The digital campaign will also allow users to insert OMORPHO “Stronger For” stickers and GIF’s on their posts and stories. Whether it's for a marathon, mental health, family, or personal growth, OMORPHO celebrates the diverse motivations that drive our community to stay active and strong.

To participate in OMORPHO’s “Stronger For” campaign visit OMORPHO.com and follow us on Instagram and TikTok

OMORPHO announces the launch of its new Heather Collection, alongside a dynamic fall digital campaign "Stronger For..." which highlights the benefits of strength training, will feature NFL running back Alexander Mattison alongside fitness trainers and everyday athletes.

Share This Story

Related Articles

Our website uses cookies to provide you with the best possible experience.Learn More.

Become an Insider
Get 10% Off

Sign-up now and you'll be first to hear about new releases, exciting news and promotions - starting with your 10% discount code.

AboutBlogPressTeam SalesActivitiesPrivacyTermsSupport

© 2024 OMORPHO